Let’s Learn the Two Golden Rules
If you’re a coffee lover, you need to know the Two Golden Rules when buying coffee. Your everyday coffee is going to taste amazing just by applying these two rules; it will definitely leave your taste buds tingling for more!!
The First Rule: Buy Whole Coffee Beans ( not ground-up coffee )
Imagine a cake, or a fresh loaf of bread. Which do you think would lose its taste, moisture and smell much quicker; whole or sliced?
Yup, the sliced one of course. That’s because sliced increases the surface area that comes into contact with the air. The same applies with coffee.
Coffee Beans in their whole state will last much much longer and retain its fragrance, taste and goodness.
The difference between buying coffee beans in their whole state compared to the ground-up state can be huge. For example, whole coffee beans would start to lose its qualities after a month while it might only take a couple of days for ground-up coffee to start losing its qualities.
Every roaster may have their own philosophy when it comes to coffee but one thing they will all agree on is that you should buy your coffee beans whole.
The Second Rule: Buy Coffee with a Roast Date
Yes, you heard it. Buying coffee with a roast date is very important and it can really mean the difference between an okay cup of coffee and an awesome cup of coffee.
A lot of big coffee-packaging companies don’t put roast dates on their products. That’s because they want to sell their coffee and make a good profit out of it; even if it’s sort of expired.
When you know the roast date of the coffee, you know how fresh your coffee is going to be.
Coffee is a crop, and just like any other crop, time will take its toll on the quality of the crop. Once the raw coffee beans are roasted, there’s a period of time that gives you the best cup of coffee, and then then the quality starts to drop. When I say quality, I mean the fragrance, taste and awesomeness of coffee.
To give you a rough estimate, freshly roasted coffee will give you the best cup of coffee for about a month, and then the quality starts to drop. Many roasters I’ve talked to have told me that 3 months after the roast is usually the limit.
So, my advice is to make sure you know the roast date of your coffee. Try and get your coffee a few days after they are roasted ( usually 4 days ). The best way to know your roast date is to visit your local coffee roaster. If not, try to find companies that label their roast date.
That’s it guys!! Just by knowing these Two Golden Rules, you are ready to drink the best cup of coffee every day.